Information architecture (IA) is the foundation for great web design. It’s the site’s blueprint upon which all other aspects are built – form, function, navigation and interface, content, and visual design.

Initiating the IA process is the first thing we do when designing a site.

A good IA is incredibly effective. It sorts out content issues early on and saves both time and money in the long run.

The first 3 steps are intensely collaborative, but extremely effective in defining the two things most websites forget - audience needs and usability.